UK Study: Hairdressers Emerge as Unexpected Climate Change Influencers
A groundbreaking study from the University of Bath's Centre for Climate Change and Social Transformations (CAST), in collaboration with researchers from Cardiff, Oxford, and Southampton, has identified hairdressers as unexpected but powerful allies in the fight against climate change. Published in Humanities & Social Sciences Communications, the research reveals that hair salons across the UK serve as unique social hubs where long-term relationships built on trust create ideal environments for discussing climate issues. According to CAST researcher Sam Hampton, 'Hairdressers build trust over months and years. That kind of relationship is gold when it comes to discussing climate change.' The study found that salons function as 'hubs of trust' where clients feel safe, relaxed, and open to new ideas, making them perfect settings for promoting climate-friendly behaviors. Researchers suggest that hairdressers' unique position within communities could be harnessed to restore public support for climate action through natural, comfortable conversations during salon visits. This approach represents an innovative form of public engagement that leverages existing social networks rather than creating new ones. As climate change continues to demand creative responses, the beauty industry's involvement underscores the importance of collective action from unexpected sectors. The research highlights how everyday influencers in community settings can contribute meaningfully to global sustainability efforts, proving that climate solutions can emerge from the most unconventional places. This approach joins other innovative climate solutions being explored worldwide, demonstrating that effective climate action requires engagement across all levels of society.
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Hairdressers across the UK are emerging as powerful, under-recognized influencers in tackling climate change, according to new research from academics at the University of Bath's Center for Climate Change and Social Transformations (CAST), and the Universities of Cardiff, Oxford and Southampton.
UK Study: Recruiting Hairdressers Could Restore Public Support for Climate Action – Watts Up With That?
Sam Hampton from CAST said, “Hairdressers build trust over months and years. That kind of relationship is gold when it comes to discussing climate change. We found salons to be unique spaces where clients feel safe, relaxed, and open to new ideas.” … Read more: https://phys.org/news/2026...
The solution to Britain's climate crisis? HAIRDRESSERS! Scientists claim hair salons are 'hubs of trust' where people feel comfortable discussing global warming | Daily Mail Online
In a world of rising global temperatures, scientists are calling on an unexpected warrior in the fight against climate change - the humble hairdresser.
Study: Could hairdressers be a secret weapon for tackling climate change? | BusinessGreen News
Hair salons across the UK could ... by hairdressers could be harnessed to promote climate friendly behaviours... To continue reading this article... In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to: Three complimentary articles per month covering the latest real-time news, analysis, ...
Hairdressers across the UK and Ireland may play a larger role in climate action than previously recognised, according to a new study published in Humanities & Social Sciences Communications. Researchers from the University of Bath’s Centre for Climate Change and Social Transformations (CAST), ...
Climate Change Solutions Start with Hairdressers Leading the Green Revolution - Orbital Affairs
As climate change continues to demand innovative responses, the involvement of hairdressers and the broader beauty industry underscores the importance of collective action. By leveraging their unique position within communities, these professionals can contribute meaningfully to global sustainability efforts—proving that even the most unexpected actors have a role to play in shaping a greener future. Reviewed by: News ...
Public engagement and climate change: exploring the role of hairdressers as everyday influencers | Humanities and Social Sciences Communications
Humanities and Social Sciences Communications - Public engagement and climate change: exploring the role of hairdressers as everyday influencers
UK Study: Recruiting Hairdressers Could Restore Public Support for Climate Action – Watts Up With That?
Hairdressers across the UK are ... for Climate Change and Social Transformations (CAST), and the Universities of Cardiff, Oxford and Southampton. The study, published in Humanities & Social Sciences Communications, reveals that hair salons are hubs of trust, community and conversation where climate ...
“If we’re serious about building a public movement for climate action, then it’s time to invest in these unsung influencers because real change starts in everyday conversations, not just in Westminster,” said Dr. Hampton. The study is published in the journal Humanities and Social Sciences Communications. ... Like what you read? Subscribe to our newsletter for engaging articles, exclusive content, and the latest ...
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