Pharrell Williams Debuts Surf-Inspired Louis Vuitton Collection in Paris
Pharrell Williams unveiled the Louis Vuitton Men’s spring-summer 2027 collection during Paris Fashion Week, transforming the venue into a surf-themed spectacle. The production featured a 26-foot curling wave and a giant artificial waterfall, serving as an ode to the surfing community and California coastal culture. The star-studded event attracted guests including Jeremy Allen White, Missy Elliott, J-Hope, and athletes Victor Wembanyama and Léon Marchand. Beyond the apparel, the show highlighted a collaboration with Pinarello, showcasing a bespoke Dogma F bicycle on the catwalk as part of the sensory experience.
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