Affluent Indians Shift to Lifestyle-Driven Second Homes as Strategic Assets
India's affluent homebuyers are fundamentally redefining the luxury real estate market, shifting their focus from short-term capital appreciation to lifestyle ownership and long-term wealth preservation. According to industry leaders like Dhimaan Shah of Isprava Group, today's luxury buyer seeks authenticity, enduring design, and a deeper connection to aspirational living, whether in metropolitan or leisure destinations. This trend is fueling a second-home boom in scenic locales like Goa, Alibaug, Kasauli, and Khopoli, driven by a desire for cleaner air, less crowded spaces, and the flexibility afforded by hybrid work models. This evolution positions second homes not merely as vacation spots but as strategic, tangible assets within hybrid investment portfolios. While REITs may offer higher liquidity, experts like Abhishek Tharwani of Tharwani Realty note that second homes provide a unique combination of moderate, stable returns and the intangible benefits of ownership. The market is diversifying to meet this nuanced demand, with developers expanding into managed luxury farmhouse communities and low-rise, plotted developments that promise seasonal living and a connection to land. The growth is significant, with brands like Isprava reporting a journey from zero to Rs 1,000 crore in a decade and projecting substantial expansion for its villa-stay vertical, Lohono Stays. However, this rapid scaling presents challenges, as co-founder Dhimaan Shah acknowledges, particularly in maintaining a strong company culture and operational excellence. Ultimately, the market's momentum underscores a lasting transformation where true luxury is equated with crafted experiences, environmental quality, and assets designed to hold value for generations.
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Luxury homebuyers shift focus to lifestyle ownership over quick gains, says Isprava co-founder - CNBC TV18
Affluent Indian homebuyers prioritize lifestyle and long-term wealth over short-term gains, says Dhimaan Shah of Isprava. Demand for luxury homes in Goa, Kasauli, and Alibaug rises.
No one has better homes than we do: Dhimaan Shah, ETHospitalityWorld
Dhimaan Shah, founder of the Isprava Group felt his villa stay vertical Lohono Stays could grow as much as 10x in the next 18 months. When Dhimaan Shah and his brother Nibhrant both founders of the Isprava Group launched their luxury villa stay—Lohono Stays—it was aimed at the UHNI and ...
Isprava, the luxury real estate and hospitality brand, has grown from zero to Rs 1,000 crore over the past decade. Brothers Dhimaan and Nibhrant Shah walked away from investment banking careers in New York and London, returned to India, and rediscovered their love for Goa, where they had spent ...
Isprava Co-Founder On Scaling Challenges, Culture And Building A Long-Term Institution
Isprava Co-Founder and Co-CEO Dhimaan Shah spoke about the challenges of scaling a fast-growing luxury real estate business while maintaining strong values and culture. Speaking in an exclusive conversation with Aabha Bakaya, Shah said growth brings operational and leadership challenges, especially ...
The article explores how Isprava is redefining luxury with authenticity, longevity, and design that holds enduring value. Through Dhimaan Shah’s perspective, he reflects on the Isprava story and its commitment to creating homes rooted in craftsmanship, intention, and a deeper understanding ...
How second homes are becoming strategic assets for India’s affluent investors, explain experts - CNBC TV18
While REITs and commercial property may provide higher immediate income and liquidity, second homes combine moderate but stable returns with tangible ownership, making them attractive for hybrid portfolio strategies. Hotspots and drivers of demand Abhishek Tharwani, Director of Tharwani Realty, highlighted that Goa, Alibaug...
India’s second-home boom: Why it is a smart real estate investment option and where India is buying property in 2026 - The Times of India
Aakash Ohri, Joint Managing Director ... non-metropolitan settings. Today, luxury homebuyers are not limited by geography; they are investing across metropolitan and leisure destinations alike. The focus is on aspirational lifestyles combined with rare, high-value assets that ...
The smoke, the crowd...why the rich are heading out of cities - The Economic Times
They are buying large homes in places like Goa and Alibaug. This is for cleaner air and less crowded living. Hybrid work is making this lifestyle possible. Developers are responding with more low-rise and plotted developments. These properties offer seasonal living solutions. Demand is rising ...
Clean air, open land redraw luxury housing demand in India - The Economic Times
According to him, current enquiries ... on the affluence of the buyers, locations like Goa, Alibaugh, and Khopoli near Mumbai are good examples. Property consultants dealing in luxury properties second-home demand is increasingly linked to air quality and usability rather ...
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