B&M Appoints Asda Executive Atheeq Akbar as New CFO
B&M European Value Retail has appointed Atheeq Akbar, currently the vice president of commercial finance at Asda, as its next chief financial officer. Based in Speke, south Liverpool, the variety store and garden centre operator expects Akbar to officially assume the role in February 2027. The move comes as the discount retailer seeks to strengthen its senior leadership. Some reports suggest the appointment follows the departure of the previous CFO over a £7 million accounting error, while other sources characterize the move as a strategic step for the struggling retailer to stabilize its financial operations.
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