tech_ai
6/3/2026
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Cognizant CEO Ravi Kumar S. Defends Entry-Level Hiring Amid AI Shift

Cognizant CEO Ravi Kumar S. Defends Entry-Level Hiring Amid AI Shift
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Cognizant CEO Ravi Kumar S. is challenging the industry trend of AI-driven job cuts by hiring over 20,000 graduates this year. He asserts that AI will not eliminate entry-level roles but will instead transform middle managers into "player-coaches" who must simultaneously execute technical tasks and develop talent. Kumar has also criticized "tokenmaxxing," calling the obsession with AI tokens a vanity metric. While he warns against using tokens as a measure of success, he simultaneously noted that Cognizant is developing tokenized pricing frameworks to help clients transition from human-led services to digital labor.

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Sources

Cognizant CEO is swimming against the tide on AI: he’s hiring over 20,000 graduates this year and says AI tokenmaxxing is a ‘vanity metric’

finance.yahoo.com
50%

Ravi Kumar S., CEO of $27 billion IT firm Cognizant, says AI won’t kill entry-level jobs—and companies obsessed with tokens are measuring the wrong thing.

Cognizant CEO says AI is remaking middle managers into player-coaches who can 'both execute and develop others' | Fortune

fortune.com
50%

AI is forcing them to reimagine how they hire, manage, lead and structure their organizations. In some ways, as I discussed with a group of COOs yesterday, automation can make the COO’s job harder. ... But I want to focus on some insights from Cognizant CEO Ravi Kumar S. I spoke with him on stage yesterday about why he’s hiring more entry-level graduates and the perils of tokenmaxxing...

Cognizant creates tokenised pricing framework for AI era - The Times of India

timesofindia.indiatimes.com
50%

Cognizant is building AI-led pricing and operating models around tokenisation as enterprises shift from human-led services to digital labour, CEO Ravi Kumar S said.Speaking at a conference hosted by JPMorgan Chase, Kumar said tokenisation has become a “huge thesis” for the company as clients ...

Cognizant CEO is swimming against the tide on AI: he's hiring over 20,000 graduates this year and says AI tokenmaxxing is a 'vanity metric' | Fortune

fortune.com
50%

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling ... Ravi Kumar S., CEO of $27 billion IT firm Cognizant, says AI won’t kill entry-level jobs—and companies obsessed with tokens are measuring the wrong thing.Kristy Walker/Fortune

‘Nobody’s safe’: Cognizant projected 90% of jobs would be disrupted by 2032—but we're beyond it 6 years early | Fortune

fortune.com
50%

ConferencesCOO SummitCognizant ... and says AI tokenmaxxing is a ‘vanity metric’ ... ConferencescyberGrey rhinos, black swans, and the kidnapping of Nancy Guthrie: What Corporate America still gets wrong about risk ... ConferencesCOO Summit‘Nobody’s safe’: Cognizant projected ...

Cognizant CEO calls AI Tokens, AI measuring metric of biggest technology companies, wrong; says: I don’t think you should equate this to ... - The Times of India

timesofindia.indiatimes.com
50%

TOI Tech Desk’s news coverage spans a wide spectrum across gadget launches, gadget reviews, trends, in-depth analysis, exclusive reports and breaking stories that impact technology and the digital universe. Be it how-tos or the latest happenings in AI, cybersecurity, personal gadgets, platforms ...

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