Texas Tech Signs 15-Year Naming Rights Deal with Galaxy for Stadium
Texas Tech University has entered into a 15-year naming rights partnership with Galaxy, an AI and digital assets company, to rename its football stadium. The agreement involves a significant $75 million deal and marks a new era for the university's revenue and branding. This partnership, which is set to begin with the 2026 season, focuses heavily on combining sports branding with digital innovation. The deal encompasses AI infrastructure, crypto technology, and workforce development, positioning the university to leverage its stadium's visibility alongside Galaxy's technological expertise.
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