KDKA-TV Begins Construction of Pittsburgh's First AR/VR Immersive News Studio
KDKA-TV in Pittsburgh has started a multi‑month renovation to convert part of its newsroom into an augmented/virtual reality (AR/VR) studio. The new set will let anchors, meteorologists and reporters interact with 3‑D graphics and immersive visuals, and the station plans to go live with the technology before the end of the year. The move follows a broader CBS‑owned‑stations rollout that already sees AR/VR studios in markets such as New York, Philadelphia and Chicago being used for special programming like the Immersive America 250 celebrations. Industry observers see the technology as a way to differentiate local news and attract younger viewers, though some note that adoption costs and viewer reception remain to be proven.
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