New York Implements First-in-the-Nation Law Requiring AI Disclosure in Ads
A first-of-its-kind law has gone into effect in New York requiring all advertisements featuring AI-generated people to be clearly labeled as "synthetic performers." Signed by Governor Kathy Hochul in December, the legislation mandates disclosure whenever digitally created media is used to appear as a real person in place of a human actor. Brands that fail to comply with the disclosure requirements face fines of up to $5,000. The law aims to provide transparency for consumers by flagging the use of artificial intelligence in commercial media, marking a significant regulatory step in the oversight of synthetic content.
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