Hometree Launches Major Woodland Restoration Project in Kerry
Nature restoration charity Hometree has launched a significant new initiative in Kerry, aiming to restore native woodlands across the Iveragh Peninsula. The project directly addresses the economic pressures facing upland farming by offering financial support to local farmers and landowners to participate in woodland restoration and stewardship, covering all associated costs. This move is part of Hometree's broader national mission, which began as a small community garden in 2014 and has since planted over 100,000 trees through volunteer efforts and events like its summer school. Leading this expanded phase of public engagement is newly appointed Chief Communications Officer Laura Costello, a sustainability specialist. The creation of this executive role signals Hometree's strategic investment in brand and communications to scale its impact. The charity's work is driven by CEO Matt Smith, a prominent voice in sustainability who frames the mission with urgency, asking, 'If not now, then when? And if not us, who?' Hometree's team is actively building expertise through knowledge exchange, with Community Facilitator Finnian Flood recently spending time with the Scottish rewilding charity Trees for Life. The organization combines on-the-ground restoration with public outreach, aiming to reintegrate native trees into the Irish landscape to bolster biodiversity and create a lasting environmental legacy.
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Hometree has appointed sustainability specialist Laura Costello as its first chief communications officer, creating a new executive role as the nature restoration charity invests in brand and public engagement to scale its national impact. Costello joins from Thinkhouse, where she continues to advise clients on sustainability and planet services. Costello is also director of Purpose Disruptors Ireland...
Kerry farmers and landowners offered financial support for participation in nature restoration | Irish Independent
Hometree said upland farming systems in Ireland are under growing economic and demographic pressure, and The Iveragh Woodlands project will help to sustain upland farming by funding more sustainable practices in relation to woodland restoration and stewardship, and will cover any costs incurred. The charity ...
Climate Changemakers: The charity aiming to put more native trees back into our forests | Irish Independent
Hometree is a nature restoration charity based in the west of Ireland that began as a small community garden project in winter 2014. CEO Matt Smith explains that the charity’s vision of incorporating more trees into the Irish landscape sprung from an awareness of how important it would be ...
Climate Changemakers: The charity aiming to put more native trees back into our forests | Irish Independent
Hometree is a nature restoration charity based in the west of Ireland that began as a small community garden project in winter 2014. CEO Matt Smith explains that the charity’s vision of incorporating more trees into the Irish landscape sprung from an awareness of how important it would be ...
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