Meghan Markle's As Ever Brand Splits from Netflix, Goes Independent
Meghan, Duchess of Sussex's lifestyle brand, As Ever, is embarking on an independent path following the end of its one-year partnership with Netflix. The split, announced in March, was characterized by an As Ever spokesperson as an amicable and planned transition, stating the brand is "grateful for Netflix's partnership through launch" and is now "ready to stand on its own" after a period of "meaningful and rapid growth." The brand initially launched in April 2025 in conjunction with Meghan's Netflix series, 'With Love, Meghan,' and offered a range of confectionery and wellness products. The move has, however, fueled broader speculation about the health of the overall partnership between Netflix and Archewell Productions, the company founded by Meghan and Prince Harry. Industry reports suggest the streaming giant's decision to divest from the consumer products brand has been a point of discussion, though official statements from both sides emphasize a positive trajectory for As Ever. Public and critical reaction to the news has been mixed. While supporters and fans have defended the brand's move toward independence, some critics have used the opportunity to question the venture's premise. Commentary, such as that from columnist Sarah Vine, has criticized the brand as part of a trend of "peddling wellness and fake lifestyles to the gullible. Despite the scrutiny, As Ever is moving forward with its business strategy. The brand is marking its one-year anniversary with new product expansions, including a limited-edition flower and tea gift box, signaling its intent to continue growing as a standalone entity.
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Meghan Markle's As Ever Brand Is Releasing a Limited-Edition Flower and Tea Gift Box
As the company approaches its one year anniversary on April 2, As Ever is entering a new era as well. Earlier in March, it was announced that the As Ever brand was no longer working with Netflix. The brand, which was also linked to her show, With Love, Meghan, had been supported by the streamer, ...
With Love, Meghan was produced by the duo’s Archewell Productions as well as Sony’s IPC. “As Ever is grateful for Netflix’s partnership through launch and our first year,” a company spokesperson said in a statement to Deadline. “We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.” ... Get our Breaking News ...
The lifestyle brand launched in April 2025 in the United States and has seen a trajectory of growth on U.S soil since its launch. The products dropped in conjunction with the first season of the former actress's lifestyle series "With Love, Meghan" on Netflix. ... As Ever initially offered confectionery and some wellness ...
For the past 18 months, it has ... for Meghan Markle’s consumer products brand, As Ever. Last week’s news that Netflix had divested from the lifestyle venture, which the tech giant footed the bill to help build, tossed gasoline on a bonfire of speculation about the health of the relationship between the former royals and their creative home. Variety spoke to six well-placed individuals ...
In August, Meghan and Harry’s ... brand Meghan developed in partnership with the streamer. As ever (sorry), the duchess found a way to put a positive spin on this; a spokesperson said the online food and housewares brand is now “ready to stand on its own.” · Similarly, while Variety’s report, which is based on conversations with “six well-placed individuals ...
The controversial at-home lifestyle ... streaming platform is officially parting ways with Meghan’s brand, As ever, which means that not only could the lifestyle brand take a hit, but her show might not return as well....
Because Meghan was being ‘held back’ by ‘cautious’ Netflix (who had invested a whole load of money in the brand). I think I was cooking my kids’ tea and I literally dropped the fish fingers when I saw that. ... Sign up to our free daily email for the latest royal and entertainment news, interesting opinion, expert advice on styling and beauty trends, and no-nonsense guides to the health and wellness ...
Meghan Markle’s Lifestyle Brand ‘As Ever’ Hit With Shock Netflix Decision - Soap Opera Spy
Soap spoilers & news for Y&R, DOOL, GH & B&B. Spoilers of all your favorite reality TV shows! ... Meghan Markle’s lifestyle’s brand is now fully independent, following the exit of the American streaming giant, Netflix. Due to the partnership, Meghan Markle’s brand’s products were originally ...
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